Most girls you see on Japanese magazines sport a very natural look, with attention to the eyes. They always line their eyes, put on mascara, and most of the time they wear falsies as well. Their skin always looks FLAWLESS by using liquid foundation/BB Cream and concealer to hide their imperfections. Their cheeks are lightly sweeped with blush and lips are baby pink.
Personally, I like to use Skinfood's Multi-care BB cream in Aloe Sun.
What I love about this BB cream is that it gives me medium to full coverage and it still looks completely natural! Also, it has SPF 20 PA+ which is always a bonus. It gives my face a nice bright, dewy finish and controls oil on my face throughout the day (I have oily-combination skin).
What I don't like about this BB cream is that it only comes in very limited shades (like most other BB creams). I tend to tan EVERY easily in the summer, so my current BB cream no longer matches my skintone and I have to switch to a liquid foundation.
Overall, I give this product a 9/10 (the only 1 off is because of the limited shade selection). I bought mine on Ebay for around $15 CAN (with free shipping too :D)